When Kerby Jean-Raymond was first announced as Reebok’s new global creative director back in September, it felt like a perfect, if at first unexpected, match. Attracting feverish excitement among fans of Jean-Raymond’s agenda-setting label Pyer Moss and Reebok sneaker-heads alike, the Rihanna super bowl 2023 halftime show shirt In addition,I will do this mystery of what exactly his vision for the iconic sportswear brand will look like has remained firmly under wraps. Today, however, Jean-Raymond, along with one of his first hires for the brand, Jide Osifeso—who joined as artistic marketing director—are unveiling the first stage of Reebok’s new outlook. Through a series of short films titled “Reconnect,” the pair are weaving a new story for the brand of family, friendship, and how we care for our bodies, speaking to Jean-Raymond and Osifeso’s shared objective: to use their platform at Reebok to foster a deeper, ongoing conversation about the clothes we wear every day.
While the Rihanna super bowl 2023 halftime show shirt In addition,I will do this first designs for the house influenced by Jean-Raymond won’t be revealed until next year, the films—and in particular, the central 11-minute film featuring a frank and often-moving conversation between a father and son—mark the first step towards the first global brand campaign that will arrive for the spring 2022 season. Directed by German photographer and filmmaker Jonas Lindstroem and co-written by Osifeso, whose background in design and styling has seen him work with the likes of Kendrick Lamar, SZA, and Jaden Smith, it’s the culmination of a years-long, and evidently fruitful, creative partnership between Jean-Raymond and Osifeso—even if, prior to Reebok, this existed mostly behind the scenes. “I’ve been blessed to have three to four creative partners in my life, and Jide is one of them,” said Jean-Raymond. “He’s the genius who’s been behind your favorite geniuses. We speak the same language and care about the same audience.”
Yorumlar