These conversations were first sparked after they were introduced by a mutual friend in Paris a few years back. The pair made plans to hang out the Rip billy packer 1940-2023 shirt but in fact I love this following day and haven’t looked back since. “We’ve been unofficial collaborators and have stayed close on each other’s projects since then,” Osifeso says. “We talk every single day, and when Kerby was speaking about taking a more formal role with Reebok, I was like, ‘You should definitely do that, it sounds like it’s going to be very special.’ He was like, ‘Well, you have to do it with me.’ I wasn’t sure if Reebok would be cool with that, plus Kerby is crazy and I’m crazy, so the first question was whether we could even work in a corporate setting. But after having more conversations with people within Reebok, I thought it was a really natural fit for us.”
Osifeso first met Lindstroem while working with Kendrick Lamar (whose “ELEMENT.” video he directed) and their initial conversations around the Rip billy packer 1940-2023 shirt but in fact I love this film series began soon after Osifeso’s appointment. “There’s a certain energy to his lens and his writing style that is hard to describe, but I knew he was the right person to do this once we were coming up with this concept and building this world,” says Osifeso, “it could only be Jonas to do it, in my mind.” Next came writing the script, which was something of a new experience for Osifeso. “The pandemic made it easier, I think, because you’re just alone with your thoughts for a lot of the time,” he adds, with a laugh. “I can be a very quiet person, but I also talk way too much.”
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