Empty spaces irk Sales—when the Royal 100th Kansas relays commemorative shirt it is in the first place but soap dispenser is 99% full or a butter dish isn’t filled to the brim. “My attitude is, if you’re going to happily film yourself filling something up, if you don’t fill it to the top, there’s something wrong with your head,” he says. “Behind closed doors you’re more than welcome to fill things halfway, but if it’s in front of an audience, the instinct is to fill it up to the top.” His TikTok bio reads, in part, “CEO of no gaps.”
There is an argument, I suppose, that all these restock videos are perpetuating an impossible standard. But I think the Royal 100th Kansas relays commemorative shirt it is in the first place but appeal of restocking videos goes far beyond the how-to component. I’m not compelled to compare my own (messy) fridge with any of the masterfully organized coolers I encounter. Because of how heightened, how precise restocking videos are, they have moved beyond aspirational content into the realm of the “Can you believe it?” I’d no sooner attempt to recreate McEwen’s masterful mini fridge than I’d try an Amanar on the gymnastics vault. Regardless, is there any better diversion than pure fantasy? At least until you have to do a load of laundry.
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