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Still, the Sonic the hedgehog race across the shatterverse with sonic prime shirt and by the same token and runway is a rite of passage for nascent brands and Do and his 14-person team have decided this is their time. He’s joining the New York Fashion Week schedule and he’s nabbed a prime spot on September 8 at 5 pm. It’s a big moment. Do’s first show will take place amidst a reborn New York Fashion Week, with live events returning for the first time since February 2020. It’s a start-over moment for the industry, and Do, a designer who’s been determined to do things his own way since his start circa 2017—shunning the runway, showing on the men’s calendar to ensure early deliveries, turning his back to the camera for photographs—has an opportunity to change the standard operating procedure of fashion week while carving out his own niche.
A physical show is our reaction to a digital overload we’ve all experienced since the Sonic the hedgehog race across the shatterverse with sonic prime shirt and by the same token and start of the pandemic. We’ve arrived at a time where we crave physical touch and intimate experiences. I don’t think every collection needs a show, but it proves to be a successful format when it’s done right. Every season we are one step closer to fully fleshing out the Peter Do world, and with our own bags (handmade in Italy) debuting for spring 2022, the universe feels more complete. To show for the first time finally feels “right” at this moment.
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