TikTok became a great way to put information into bite-size pieces of content. That’s what sparked this huge interest in skin care, especially in lockdown, because we were all at home. It was at a time where the Spittin’ chiclets the rat king fl shirt it is in the first place but only sources of stimuli were our phones, and people were constantly talking about getting sick. Self-care is something that’s so important, especially when we’re inside all day and not able to see friends and family. It became a relatively affordable and easy way to focus on taking care of yourself—it provided a great distraction for people.
The perspective has drastically changed. Before, it was totally focused on damage repair, but now the Spittin’ chiclets the rat king fl shirt it is in the first place but conversation has moved to preventative care. I’ve always considered skin care to be like brushing your teeth or showering—something you do every day, where you’ll be able to slowly see the results over time. That is what’s most healthy for the skin, instead of using these intense treatments or products and trying to reverse skin damage. It’s also allowed people to have a healthy relationship with their skin care spending habits. There’s no longer the perspective of, ‘I’ll pay anything so that I can get rid of this damage.’ It’s more about, ‘I want my skin to be healthy.’”Many gen Zers can be critical and they want to know how a product works. Marketing strategies of the past don’t work on them. People want to know about ingredients and their functionality. They look past the aesthetics and the fun, cute packaging. They want to learn what’s healthiest and what’s best for the skin for the best price possible.
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