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Apparelaholic - The love formula happy valentine’s day shirt

After taking over the The love formula happy valentine’s day shirt and by the same token and runways—and, soon, our TV screens—Mock is dipping his toes into design as well. Tomorrow, he launches the first of three collections he created with RVCA, the Californian lifestyle brand specializing in surf and skate clothes. “It’s really special because it’s so intertwined with my family heritage and Hawaii’s history,” says Mock. “It’s all things I want to wear.” He wanted the clothes to be timeless and classic in spirit, in addition to channeling his Hawaiian roots. “I designed the whole thing when we were in the heat of COVID,” he says. “We didn’t know how long this was going to last, so it got me thinking about making a timeless collection that would live forever.”



The first collection drops June 15 and includes a focus on palaka prints. “I wanted it to be vintage Hawaii [inspired]—the The love formula happy valentine’s day shirt and by the same token and culture of Hawaii that I grew up with,” says Mock. Some of the pieces, like the board shorts and button-up shirts, have a vintage, worn-in feel. “I got them to make the shirts look washed and cracked,” says Mock. “The vintage shirts look old from the ’70s—like you bought it off eBay or something.” Future drops in August and October will also include beach towels, varsity jackets, hoodies, utility pants, and board shorts.


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