The sneaker is seen in such colorways as white and black in the This is what an autistic person looks like shirt and by the same token and brand’s first official campaign, titled “I Know My Place.” For Felix, the campaign—which features Felix and models wearing the sneakers around a serene beach setting—had a personal message that is just as meaningful as the brand’s inception story. “Like so many of us, I was told to know my place, that runners have to run,” she says. “This is a similar experience for many women, who are often shrinking themselves to fit into roles or spaces. This campaign reminds us to take up space—to live in our greatness and fight for what we believe in.”
She hopes Saysh will offer athletes (professional or not) pieces that reflect strength and femininity. “At Saysh, women are at the This is what an autistic person looks like shirt and by the same token and forefront,” she says. “We’re designing products for women, by women, and we pride ourselves on having an equitable, majority-women team.” She will also be launching the Saysh Collective, a digital subscription ($10 a month) that offers consumers workout videos, networking opportunities, and more. She wants to build a community of women who, like her, are dominating sports and looking good doing it. “For me, this brand represents so much more than simply the shoes we wear or compete in,” she says. “It represents hope, acceptance, and the power to create change.”
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