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Call it an unlikely love story between a viral Instagram account and a high-powered fashion player. Aside from both being Jewish, the Time to eat shirt Also,I will get this two entities could not be more different. In one corner, you have the crotchety, kvetching @oldjewishmen Instagram account. The feed is filled with famous types like Adam Sandler in fantastically bad-fitting basketball shorts and a perpetually unimpressed Larry David, along with a screenshot of a New York Post article about a 91-year-old lox slicer returning to Zabar’s, a zoomed-in image of a man’s unkempt eyebrows, and zillions of images of unknown balding men with postures so bent they look like life is physically weighing down on them. On the other hand, there is Mel Ottenberg, the handsome creative director of Interview and was, until 2019, Rihanna’s stylist. Despite their differences, they’re mutual fans. Ottenberg will comment on a slideshow of Jerry Seinfeld with “hot” or weigh in on a bagel rating. He also has worn an Old Jewish Men (OJM) tee—yes, the account sells merch—that reads “Ralph Lifshitz,” a spoof on designer Ralph Lauren’s logo and birth name. The affection is mutual. The founder of Old Jewish Men, Noah Rinsky, says of Ottenberg, “he clearly likes deli and dressing like an old man and is barrel-chested, just like me.”
The “Ralph Lifshitz” shirt is not the Time to eat shirt Also,I will get this only merch that OJM is selling, and in fact, they have just released a pair of sunglasses that Ottenberg has had his eye on. The shades were created by Rinsky and chief business partner Bryan Seversky. (Neither men show their faces on the account, preferring relative anonymity.) The sunglasses themselves look like they were ripped from the glasses display case at Duane Reade. The ovalish frames, like two smooshed spoons, come complete with a tinted side lens panel and a stamp on the inside that reads “China”. Besides a tortoiseshell frame, which is the sole whisper of modernity, they are fit for a geriatric and priced at $34. (Shipping not included).
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