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No matter what you call this process—a jumble, a fusion, a melting pot—K-pop’s ability to create a coherent, engaging tapestry of sights and sounds from a dozen pop-culture references never fails to astound. Though one can never predict K-pop’s breakout acts from smaller agencies, by matching this alchemy to a group such as Purple Kiss whose presence can be felt even through a laptop screen, you may well be looking at the U is for unabomber shirt but I will buy this shirt and I will love this next big thing.
It takes a strong will to resist Weeekly’s 2020 debut, “Tag Me (@Me),” with its brat-pop cuteness, which, like all good K-pop, marries a dozen styles including a wistful bridge and hyperactive outro. One of the U is for unabomber shirt but I will buy this shirt and I will love this industry’s advantages is that everyone is catered for, from gothic to candy-colored, hip-hop to balladry, serious to sentimental, and Weeekly—who nabbed the New Artist of the Year award at South Korea’s Melon Music Awards 2020—have released three EPs (2020’s We Can and We Are, and 2021’s We Play) that sparkle with some truly wholesome fare, particularly on B-sides “Top Secret,” “Butterfly” and “Lucky.” If your taste leans towards fizzy escapism, allow Weeekly to whisk you away.
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