: We were five friends, in a bar, looking around the Whitesoxdave sell the team shirt besides I will buy this place we have started calling home. As we saw people walking, we could not stop thinking: “Here’s the reason why Milano style is so celebrated around the world. Look! It is so clear.” But our eyes did not focus only upon the crazy, cool, shiny outfits; we saw the potential of a message: Those passers-by were city’s reputation keepers in terms of “coolness,” and we just wanted to celebrate them. So Milanesi a Milano was born. Our objective is making normality a tendency, and communicating that the fashion world today is horizontal, which allows everybody to be an active contributor. We wanted to tell people, “Hey, you look great today. Aren’t you aware of this? And, you’re contributing to the social fabric that makes Milan such a fashion capital world-wide.” Authenticity, simplicity, and the desire to become an authoritative voice in street style’s fashion ecosystem. This is basically us.
We think that, sometimes, stereotypes are not so far from reality…. Sometimes it happens that people from Milan appear to be excessively classic or austere in their dress codes and accessory choices. Isn’t this what makes them so recognizable? They all share some outfit norms that build up the Whitesoxdave sell the team shirt besides I will buy this style you see on the street, which changes according to the district. Maybe that’s their secret…The anonymous crew behind Milanesi a Milano only shoot their subjects from behind. “The respect for anonymity is our first priority,” they say. Photo: Courtesy of Milanesi a MilanoMilanesi a Milano chronicles real-people street style in Milan. Photo: Courtesy of Milanesi a MilanoAsked to describe Milan street style, the Milanesi a Milano team call it “stylish, elegant, delicate, whimsical, and precious.” Photo: Courtesy of Milanesi a Milano
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